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The information below is a summary of information from a 2009 study done by the Real Estate Staging Association.

House Type # Homes Days Listed Unstaged Days Listed Staged Staging Result
Vacant Previously on Market 87 277 63 78% less time on market
Occupied Previously on Market 39 233 53 78% less time on market
Vacant Staged First 117 n/a 42
Occupied Staged First 167 n/a 39

 

How much money could you save by staging your home before listing?

RESA's study shows 126 homeowners had their property on the market on average of 263 days before they decided to stage. 263 days = 9 months!!!

Those same homes were staged and sold in 60 days on average after staging. This is 78% less time on the market. This is 7months less time on the market.

As an example, using this formula we can determine approximately how much money you will spend while your home is on the market un-staged.

If your mortgage is : $1800.00

If your direct expenses are: $300.00

Total carrying cost per month: $2,100.00

RESA's study shows owners of unstaged homes had their property on the market for an average of 9 months. $2,100.00 X 9 months = $18,900.00 in expenses.

Had those homeowners staged first, their time on market would have been cut by 223 days on average (7 months). $2,100.00 x 7 months= $14,700.00

Staging their homes first would have saved them $14,700.00.

These numbers are all relative to individual mortgage and expenses. Use the simple formula below to determine how much you will save by staging your home or listing before putting it on the market:

Mortgage + expenses (utilities etc.) = Monthly expenses

Monthly expenses X 9 months (avg. time un-staged) = Cost to list house un-staged

Savings: Expenses x 7 months (average time on market reduced) –staging fee =Savings if you stage your house first!

** If you have a price reduction you can also add that into the loss you are taking by listing a property un-staged.

 

Staging Testimonials

Amazing! We planned to put our house on the market the start of our vacation. Prior to that we worked with Emilia to stage our house. The house looked so good it was a shame we were selling it. Within 3 days of our house going on the market we had an offer. Before we ...

Kevin & Janice Davis
Jul 15, 2009

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